2nd February 2024

How to win mega-deals: A guide to multi-threading done right

Sales leaders today understand that simply making a pitch and crossing your fingers is no longer sufficient. To succeed, teams must forge authentic connections, navigate intricate sales processes, and close game-changing mega-deals. To aid in this, many sales organizations have embraced the practice of multi-threading.

3rd March 2024

Unified Defense: Navigating the Intersection of Cloud Security and IAM

The cybersecurity landscape is undergoing a transformative shift. As organizations increasingly migrate to cloud-based solutions, the complexity of managing and safeguarding sensitive data has escalated exponentially. This shift to the cloud has ushered in a new wave of cybersecurity challenges that are intricate and relentless

2nd February 2024

Guide to Global Customer Data Privacy

Navigating today’s privacy and security landscape is anything but straightforward, presenting a complex and ever-evolving challenge. The business world’s growing reliance on data and technology has elevated the importance of safeguarding consumer information. High-profile incidents have underlined the urgency of this task.

2nd February 2024

6 Best Practices for Product Adoption in Financial Services, Media, and Retail

Across the world, industries are being impacted by digital hypergrowth—and for financial services, media, and retail, the transformation has been especially profound. The rise of smartphones, ubiquitous internet access, and evolving consumer behaviors have spurred a monumental shift. This transformation has fundamentally altered how businesses interact with their audience, requiring a new, strategic approach.

2nd February 2024

From Click to Cart: Digital Analytics for Conversion in Ecommerce, Delivery and QSR

The last three years have been a whirlwind of ups and downs for retail businesses; while delivery and ecommerce sales saw all-time highs during the height of the pandemic (up 55.9% between January 2020 and August 2021), consumer demand has begun to shift in less certain directions.

21st February 2024

Email Samples—Introduction to Gong Forecast

A key part of the user journey is to educate end-users on the value of Gong while painting a picture of how it will fit into their everyday routines. These emails introduce user personas to forecasting workflows in Gong, while demonstrating the “What’s in it for me?"

2nd February 2024

Navigating Data Privacy and Security Trends and Emerging Technology

Digital interactions underpin almost every facet of our lives—and the importance of privacy and security has never been more pronounced. Businesses face the dual challenge of harnessing data for growth while protecting it to maintain consumer trust.

3rd March 2024

Social Media Samples

A collection of social media posts written for clients across various industries.

2nd February 2024

scaleMatters and Gong: Elevating Labware's Sales Strategy to New Heights

LabWare, a leader in laboratory automation software, has elevated its sales strategy by leveraging the partnership between Gong and scaleMatters. Through a bespoke engagement, scaleMatters helped LabWare harness the potential of the Gong Revenue Intelligence platform to achieve a more efficient sales process, increase client satisfaction, improve transparency and collaboration across the company, as well as an 80% reduction in rep onboarding time.

7th July 2023

B2B Marketing Trends and Stats for Right Now

Maintaining a clear view of emerging technologies and trends allows us to better serve marketers; understanding what you’re doing, why you’re doing it, and the best ways to get you there.

9th May 2023

Why Every CISO Should Be Thinking About Data Privacy

If you’re a Chief Information Security Officer (CISO) or Chief Information Officer (CIO), you deeply understand the importance of data security. In 2022, data breaches, leakages, and exposures impacted 422 million people. In the U.S., a single data breach can cost a company close to $10 million.

Okta • 9th April 2021

Code Tycoon—Trailer

I product and project managed everything about the Code Tycoon video game—from the concept to the script to supporting content. Here is a sample of the trailer; the link to a blog article and a "how we built this" video are below.

19th April 2023

The Xopht—Tabletop RPG Writing

High in the mountains of Gotmah, where the air is clean and the soil is free of eldritch corruption, dwells an ancient matriarchal people: the Xopht.

7th November 2022

Core Messaging Platform: Willow Health

From scratch messaging platform written for early-stage MedTech startup.

1st October 2019

Carbon Black Technical Whitepaper: Getting More From Less: Simplifying Endpoint Security

IT and security professionals know that the threat landscape is dynamic. Every day, attackers are getting smarter and coming up with new techniques to avoid detection. With non-malware and in-memory attacks now making up 70% of breaches, traditional antivirus (AV) is no longer enough to keep systems safe. In fact, less than a third of organizations believe traditional AV can stop the advanced ransomware attacks that are so prevalent today.

18th April 2018

What No One Tells You About Artificial Intelligence

It seems as though everything today is branding itself as “AI.” There are AI chatbots, AI personal assistants, even AI homes. The concept of “artificially intelligent technologies” evokes excitement in those who are looking for innovative solutions to their problems. But there’s one glaring issue: not everything that claims to be AI actually is.

Are We Moving Past the Price Tag? • 3rd April 2018

Are We Moving Past the Price Tag?

Pretend you’re sitting on an airplane. You purchased your ticket two weeks ago for business and are sitting in the middle seat. Do you turn to the person on the aisle and ask them how much they paid for their ticket? Probably not. We’re comfortable with the idea that people pay different amounts for the same flight. So why aren’t we comfortable paying different amounts in retail?