SAST essentials for AI-generated code: A security leader’s handbook
An interactive content experience that brings a static eBook to life to drive engagement
Katie M. DeMatteis
Content Marketing Director & Consultant
Content Strategy Development, Brand Messaging & Narrative Building, SEO Optimization & Analytics, Social Media Strategy, Creative Writing & Copywriting
Portfolio
Vuln Vortex
Gamified marketing experience to promote awareness of new and emerging vulnerabilities to developers
What's Lurking In Your AI?
Application Security Posture Management (ASPM) brought order to chaos. It helped teams manage scattered test results, spot security blind spots, and unblock remediation bottlenecks across increasingly complex application environments. It works well, especially when applications behave predictably.
Face the wrath of Eldritch Unlimited
The creative ad campaign that bypassed every metric
How to win mega-deals: A guide to multi-threading done right
Sales leaders today understand that simply making a pitch and crossing your fingers
is no longer sufficient. To succeed, teams must forge authentic connections, navigate
intricate sales processes, and close game-changing mega-deals. To aid in this, many
sales organizations have embraced the practice of multi-threading.
Unified Defense: Navigating the Intersection of Cloud Security and IAM
The cybersecurity landscape is undergoing a transformative shift. As organizations increasingly migrate to cloud-based solutions, the complexity of managing and safeguarding sensitive data has escalated exponentially. This shift to the cloud has ushered in a new wave of cybersecurity challenges that are intricate and relentless
From Click to Cart: Digital Analytics for Conversion in Ecommerce, Delivery and QSR
The last three years have been a whirlwind of ups and downs for retail businesses; while delivery and ecommerce sales saw all-time highs during the height of the pandemic (up 55.9% between January 2020 and August 2021), consumer demand has begun to shift in less certain directions.
Email Samples—Introduction to Gong Forecast
A key part of the user journey is to educate end-users on the value of Gong while painting a picture of how it will fit into their everyday routines. These emails introduce user personas to forecasting workflows in Gong, while demonstrating the “What’s in it for me?"
Navigating Data Privacy and Security Trends and Emerging Technology
Digital interactions underpin almost every facet of our lives—and the importance of privacy and security has never been more pronounced. Businesses face the dual challenge of harnessing data for growth while protecting it to maintain consumer trust.
Social Media Samples
A collection of social media posts written for clients across various industries.
scaleMatters and Gong: Elevating Labware's Sales Strategy to New Heights
LabWare, a leader in laboratory automation software, has elevated its sales strategy by leveraging the partnership between Gong and scaleMatters. Through a bespoke engagement, scaleMatters helped LabWare harness the potential of the Gong Revenue Intelligence platform to achieve a more efficient sales process, increase client satisfaction, improve transparency and collaboration across the company, as well as an 80% reduction in rep onboarding time.
Code Tycoon—Trailer
I product and project managed everything about the Code Tycoon video game—from the concept to the script to supporting content. Here is a sample of the trailer; the link to a blog article and a "how we built this" video are below.
The Xopht—Tabletop RPG Writing
High in the mountains of Gotmah, where the air is clean and the
soil is free of eldritch corruption, dwells an ancient matriarchal
people: the Xopht.
Core Messaging Platform: Willow Health
From scratch messaging platform written for early-stage MedTech startup.
Are We Moving Past the Price Tag?
Pretend you’re sitting on an airplane. You purchased your ticket two weeks ago for business and are sitting in the middle seat. Do you turn to the person on the aisle and ask them how much they paid for their ticket? Probably not. We’re comfortable with the idea that people pay different amounts for the same flight. So why aren’t we comfortable paying different amounts in retail?
